One real project shipped, and nineteen concept builds grouped by what each site actually has to do. Every concept is a full, clickable site. Hover a card to see it move, click to walk through it, or jump to the guide for that trade.
For the places that live or die by a full calendar. Each one puts booking a table, a chair or an appointment one tap from the top of the page.
Residential, dementia & respite care home
A 34-bed family-run care home, built around the one thing almost no care home website will do: publish its weekly fees. Seven pages, an honest fees calculator, a bookable show-round and a careers funnel. Built as a concept, not a real home.
↪Websites for care homes → See the concept → Want one like this? ↘Fire-kitchen restaurant & bar
A live-fire restaurant and bar, dark and photo-led, with a nightly menu, a table-booking flow and the room's hours and location up front. Built as a concept, not a real business.
↪Websites for restaurants → See the concept → Want one like this? ↘Village café
What a Quorn village café could look like if it took its website as seriously as its coffee. Menu, booking, hours and find-us in one quiet page. Built as a concept, not a real business.
↪Websites for cafés → See the concept → Want one like this? ↘Private dental practice
A private dental practice in Quorn, with a draggable before-and-after smile slider, treatments and prices, a 0% finance calculator and online booking. Built as a concept, not a real business.
↪Websites for dentists → See the concept → Want one like this? ↘Physio & sports rehab
A physiotherapy and sports-rehab clinic with an interactive body map that books you straight in, the conditions treated and simple pricing. Built as a concept, not a real business.
↪Websites for clinics → See the concept → Want one like this? ↘Hair & beauty salon
A booking-led salon site built to award standard, with a treatment gallery, the stylist team, prices in plain sight and a booking flow that fills the quiet chairs. Built as a concept, not a real business.
↪Websites for salons → See the concept → Want one like this? ↘Skin & aesthetics clinic
A credibility-first aesthetics clinic, consultation-led, with real results, practitioner standards, clear fees and a booking flow that screens enquiries before they reach the diary. Built as a concept, not a real business.
↪Websites for aesthetics clinics → See the concept → Want one like this? ↘For local trades that win work off the phone and the form. Photo-led job boards, real quote requests that take a postcode and pictures, and prices where people expect to see them.
Plumbing & heating
What a Loughborough plumbing and heating firm's site should be. Bold, fast and phone-first, with a real quote form and pricing up front. Built as a concept, not a real business.
↪Websites for plumbers → See the concept → Want one like this? ↘Electrician · Nottingham
What a Nottingham electrical firm's site should be. A photo-led job board, landlord safety certificates and a real quote form that takes a postcode and photos. Built as a concept, not a real business.
↪Websites for electricians → See the concept → Want one like this? ↘MOT & service centre · Derby
A Derby MOT and servicing garage, phone-first and booking-led, with an online MOT booker, live reviews and clear prices. Built as a concept, not a real business.
↪Websites for garages → See the concept → Want one like this? ↘Roofer · Leicester
A Leicester roofing firm's site, built to win bigger jobs. A before-and-after slider, storm-damage call-outs and a quote form that takes photos and a postcode. Built as a concept, not a real business.
↪Websites for roofers → See the concept → Want one like this? ↘Builder · Nottingham
A Nottingham extensions and renovations firm, built to win bigger jobs, with a project gallery, a cost-band guide and a detailed quote request. Built as a concept, not a real business.
↪Websites for builders → See the concept → Want one like this? ↘Landscaper · Derby
A Derby garden design and landscaping firm, with a transformations gallery, a maintenance plan and a quote form geared to budget and space. Built as a concept, not a real business.
↪Websites for landscapers → See the concept → Want one like this? ↘For businesses where people come to browse and choose. A proper basket, a real search, and a reason to keep scrolling.
Small-batch hot sauce
A small-batch hot sauce label with a proper shop, a draggable heat dial, a six-bottle range and an add-to-basket flow. Built as a concept, not a real business.
↪How we build online shops → See the concept → Want one like this? ↘Independent estate agent
An independent estate agent for Loughborough, Quorn and the Charnwood villages, with property search, a featured-home gallery, a live mortgage calculator and instant valuations. Built as a concept, not a real business.
↪Websites for estate agents → See the concept → Want one like this? ↘For firms that sell trust before anything else. Named people, clear fees, and the tools that answer the first question before it's asked.
High-street solicitors
A traditional high-street law firm, with areas of law led by named partners, a 'where do I stand?' guide and clear fixed fees. Built as a concept, not a real business.
↪Websites for solicitors → See the concept → Want one like this? ↘Chartered accountants
A chartered accountancy firm for small businesses, with an interactive tax-saving estimator, fixed monthly pricing and a booking flow. Built as a concept, not a real business.
↪Websites for accountants → See the concept → Want one like this? ↘Architecture & interiors studio
A fictional architecture and interiors studio, built to show the top end of what we make. A quiet, editorial portfolio with a big project grid and a considered approach page. Built as a concept, not a real business.
↪How we build studio & portfolio sites → See the concept → Want one like this? ↘Where it goes past a brochure site. Product design, live dashboards, and the one we shipped for real.
Cashflow forecasting app
A cashflow forecasting app for founders, with a live dashboard, an interactive runway calculator and clean pricing. Built as a concept, not a real business.
↪Websites for tech & SaaS → See the concept → Want one like this? ↘The real one. An app and website for DJs who care about flow: it reads the library, draws each set as an energy arc, and walks the DJ in on the night. Brand, web, desktop app and the maths behind it, designed and built end to end.
Read the full case study → Visit setprep.app ↗Tips by email
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Tell us what you're building, or what's broken. We'll come back with a plan, a fixed price and an honest gut-check.
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