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Done for you · pay per meeting attended · no-shows free

B2B outbound sales.

Tell us who you sell to. We source the data, write the emails, send them from dedicated domains, handle every reply, and put qualified meetings straight in your diary. You turn up and sell.

how outbound works

What goes into cold outbound.

Cold email works when the plumbing is right. Dedicated sending domains, warmed up over weeks, so your real domain never carries the risk. Data that's verified before a single send, because guessed addresses bounce and bounces damage deliverability. Copy that sounds like a person, tested and rewritten based on what actually gets replies.

That's a lot of moving parts for a busy sales team to run on the side. We run all of it, every day. It's the same system we use to find our own clients.

What you get is qualified meetings in your diary. Everything before that is our job.

the shape of it

How outbound works, in four steps.

You're involved at the start, to agree who we're going after and how we talk about you, and at the end, when the meeting lands. The middle is ours.

Aim

industrysizeareawho signs

We agree exactly who you want to sell to: industry, size, area, and the person who signs.

Source

✓ verified
✓ verified
✕ removed
✓ verified
screened · PECR + UK GDPR

We buy and build the prospect list, verify every address, and screen it against UK email rules.

Send

reply: we handle it
dedicated domains · warmed

Campaigns go out from dedicated domains in your name. We handle every reply and objection.

you close

Meet

thu 10:30 · qualified · notes attached
no-show? free

A qualified meeting lands in your diary with notes on who they are and what they said.

reporting

You see the numbers we see: sends, replies, meetings booked, meetings attended. A short weekly summary you can read in a minute.

what's included

Everything before the meeting.

We run all of this for you. Nothing on this list gets handed back to your team.

Sending domains + inboxes

We register and warm up dedicated domains so your main domain's reputation isn't put at risk. Multiple inboxes, managed and monitored daily.

Data, sourced and screened

We buy the data, verify every address before it's contacted, and screen every record against UK email rules. You never touch a spreadsheet.

Copy, written and tested

Short, specific emails in your voice, referencing something real about each prospect. We test versions and keep what gets replies.

Replies, handled

Interested, not now, wrong person, out of office. Every reply gets read and worked. Warm ones get qualified before they cost you an hour.

Meetings, booked

Qualified prospects go straight into your calendar with context notes. You walk in knowing who they are and why they said yes.

Weekly reporting

Sends, replies, meetings. The real numbers each week, and what we're changing if they're not moving.

the rules, taken seriously

UK email rules (PECR and UK GDPR) set out who you can cold email and how. Every contact on every list is screened before a single send. Corporate subscribers only, a clear identity on every email, and a working opt-out that's honoured immediately. Our process is built around it.

what it costs

Outbound pricing.

Three parts, so we're paid for meetings that take place with people worth meeting. We set the numbers for your market and volume on the call, and you get a written price before any work starts.

Setup

One-off, upfront

Domains, inboxes, warmup, data sourcing, list screening, and your first campaign written and tested. Covers the weeks of groundwork before sends begin.

Monthly

Running the campaigns

Sends, inbox management, reply handling, list top-ups, weekly reporting. Scales with volume and the number of markets we're working.

Per meeting

Only when they show

Charged only when a qualified prospect actually turns up. Booked but didn't show? Free. No meetings that month? That part is zero.

Where 2,000 contacts go.

a typical month once domains are warm (illustrative, not a promise)
contacts sourced2,000
verified + screened (PECR)1,410
replies, worked by us96
meetings booked11
meetings attended, the only column you pay on9
what to expect

Cold outbound is a numbers game and the first month is mostly groundwork: domains warming, first sends going out, copy being tested. Meetings usually start from week 3 or 4, and build from there. We won't promise you a full diary in week one.

who it's for

Who outbound suits.

Outbound isn't right for every business, and we'll say so on the first call.

You sell to businesses

Cold email to consumers is against the rules and we won't do it. If your buyers are companies, you're in the right place.

A deal covers the cost

The maths works when one closed deal is worth four figures or more. If a new customer is worth £200, spend the money on your website instead.

You can take the meetings

We book the meetings; someone still has to sell. If nobody has time to take the calls, fix that first. We'll happily wait.

capacity

Each client gets their own domains, their own data, and daily attention on the inbox, so we only run outbound for a small number of clients at a time. If we're full when you get in touch, we'll tell you straight away and give you a start date.

Get in touch about outbound.

A quick call covers who you sell to, what a deal is worth, and whether outbound is worth it for you. If it isn't, we'll say so on the call.

Ask about our outbound service → See AI and automation services