For tech & SaaS

Websites for tech and SaaS with the demo up front

Buyers often judge a product by its marketing site. We build sites for tech and SaaS companies that make one point at a time, show the product working and load fast.

Product demo · above the fold
the real issue

How buyers judge a product site

Before the trial or the call, someone opens the marketing site and decides how well built the product probably is. Three things shape that judgement.

First impressions
A slow marketing site reads as a slow product. Unfair, maybe, but it's the first sign of build quality a buyer gets.
One idea per screen
A long feature list is hard to take in. A page that makes one point at a time explains the thinking as well as the software.
The demo above the fold
Buyers want to see the product working. If its first appearance is a bullet list, the tab often closes.

This page follows the same rules: one idea at a time, with the concept below doing the demonstrating.

the site

What a tech company website needs

This is Cadence, a SaaS concept we built to show the standard. Hover over it and it scrolls through itself.

  • One idea per screen

    The story unfolds as you scroll, one claim at a time, each one shown rather than asserted.

  • A demo above the fold

    The product tour starts before the pitch does, so buyers see it working first.

  • Pricing, published

    Real numbers on the page. "Talk to sales" as the only answer reads as "brace yourself".

  • Speed that matches the pitch

    If the site claims fast software, the site had better be fast too.

Cadence is a concept, not a real product. Yours would use your own features, story and numbers.

CONCEPT · SAAS PRODUCTCadencehover to view it live →
live preview
example plan

An example automation plan for tech companies

Four jobs a review usually finds for a business like yours, in the order we'd do them. Each is a small build. Yours will differ, which is what the review is for.

The demo request, lost in the inbox

Job 1 · today

Demo requests land in a shared inbox alongside invoices and newsletters. Whoever notices first replies, and the hot ones cool while everyone assumes someone else has it.

What we'd build

Requests routed the moment they arrive: qualified with two or three questions on the form, dropped into the right person's calendar, confirmation out automatically.

Ask about demo request routing

Copy, paste, CRM

Job 2 · today

The site form sends an email, and someone retypes it into the CRM later. Later sometimes means never, and the pipeline quietly stops matching reality.

What we'd build

The form writes straight to the CRM with the source attached, so every enquiry exists once, in the right place, with a record of where it came from.

Ask about CRM-connected forms

The changelog nobody updates

Job 3 · today

The product moves weekly; the public changelog says March. Prospects read it as a product that's stalled, when it isn't.

What we'd build

A changelog that builds itself from the work: release notes drafted from your merged changes, reviewed by a human, published in a click.

Ask about the automatic changelog

Getting a new customer's data in

Job 4 · today

Every new account shows up as a spreadsheet mess. Your team maps and retypes it by hand, and the customer waits to see any value while onboarding drags. The import is the bottleneck.

What we'd build

An import step built into your product: AI maps and cleans a customer's messy file into your schema, and a person signs off every mapping before anything commits. Or we run it as a done-for-you migration your customer authorises directly, so a new account is live in days instead of another fortnight of retyping.

Ask about customer data imports See the data migration service

not sure where to start

If none of these is obviously first, the automation review is £395: 90 minutes with Chris and a written plan of the jobs worth automating, in order. Go ahead with a build within 60 days and the £395 comes off it.

Read about the automation review
working together

How it works

Four steps, from the first call to looking after the site.

A quick call

Thirty minutes. Chris looks at your current site and how enquiries move through it, then tells you where the quick win is and where there isn't one.

We build a demo

You see a real, clickable version of the site with your product and your story in it.

We connect it to your systems

It connects to the CRM, the calendar and the tools you already run. Nothing that works gets rebuilt.

Looked after every month

The product moves weekly, so the site keeps pace. Changes are part of the monthly price.

what it costs

Prices for tech companies

Nothing upfront, and one monthly price covers everything your site needs: hosting, security, backups and small changes. Pick the closest starting point and we'll give you a written price after a quick call.

Starter
from £79/mo
Nothing upfront · priced to your build

A single-page website. Enough to look established, be easy to contact and come up when someone searches your name. Hosting, changes and care are included, as on every plan.

Get a Starter website price
Standard
from £149/mo
Nothing upfront · priced to your build

The full product website. One idea per screen, demo up front, published pricing, hosting, changes and care, all included.

Get a Standard website price
Rather pay once? Builds start at £595. All the options are on the pricing page, and we'll tell you if a smaller one fits.

Get in touch

On a thirty-minute call, Chris will tell you what we'd build, what it would cost and whether it's worth doing at all. If your current site only needs a faster hero, he'll say so.

Where we work

We build for tech and SaaS across the UK. Our base is in Quorn, and these nearby towns have their own page, with distances from our door.

Loughborough 3 miles Leicester 10 miles Nottingham 18 miles