What a finished site would carry.
Six pages are built, so you can see the standard rather than take it on trust. The rest of this list is the architecture we'd recommend and the reason is simple: Google ranks pages, not sections. One page cannot come up for dementia care Loughborough and respite care Leicestershire and care home fees Charnwood at the same time. Every anchor link written instead of a page is a search we've chosen not to enter.
Built in this concept
- HomeBuilt
- Residential careBuilt
- Dementia careBuilt
- Respite and short staysBuilt
- Fees and fundingBuilt
- Work with usBuilt
The home
- Our roomsTo build
- Food and mealtimesTo build
- Activities and outingsTo build
- The garden and groundsTo build
- Meet the teamTo build
- Our story since 1998To build
Helping a family decide
- When is it time? To build
- What to ask when you visit a care homeTo build
- Paying for care: the full guideTo build
- Moving in: what happens, week by weekTo build
- Coming out of hospitalTo build
- ReviewsTo build
- Our CQC reportsTo build
Found locally
- Care home in LoughboroughTo build
- Care home in QuornTo build
- Care home in SilebyTo build
- Care home in MountsorrelTo build
- Care home in SystonTo build
The rest
- Contact and how to find usTo build
- For social workers and discharge teamsTo build
- Privacy noticeTo build
- Accessibility statementTo build
- Cookie policyTo build
Notes on the list
The five village pages are the cheapest wins on it. A home in Barrow upon Soar competes for families in Loughborough, Quorn, Sileby, Mountsorrel and Syston, and the homes already ranking for those searches mostly have one page with the town's name buried in a paragraph.
The three decision guides are the slowest to pay off and probably the most valuable. A daughter finds "when is it time to consider a care home" about six months before she rings anybody. Being the home that answered that question honestly is worth more than being the home that appeared in a directory.
The accessibility statement isn't a legal requirement for a private care home, and we'd rather say that plainly than sell it as one. The duty that does apply is the Equality Act's reasonable adjustments, and building to WCAG 2.2 AA, which this concept does, is the practical evidence of having met it. Given the audience is people in their seventies and their children in their fifties, it's also just the version that converts.
One thing deliberately absent: a chatbot. An enquiry form on a care home site collects health information about a third party who never touched it, and a bot that takes a care history makes that considerably worse. The right design books the call and asks the questions on the phone.
Want this for your home?
Wrenmore House isn't real. Yours would be built on your fees, your rooms, your team and your CQC report.